Redesign
Nestlé Gerber
Nestlé Gerber stands as a global leader in infant feeding, commanding a prominent position within the market. With a focus on user-centric design, I, as an UX/UI designer, engaged in optimizing its digital presence.
The paramount aim was to create a website that resonated seamlessly with users' needs, ensuring accessibility, ease of use, and alignment with industry benchmarks.
The paramount aim was to create a website that resonated seamlessly with users' needs, ensuring accessibility, ease of use, and alignment with industry benchmarks.
About Project
Grounded in comprehensive user research, the complete redesign of the project was approached with meticulous attention to detail.
With a user base comprising both pediatricians and mothers, the website was strategically crafted to cater to the distinct needs of these two user segments.
In my capacity as an lead UX/UI designer, I meticulously orchestrated the design and structure of the website.
This entailed weaving a user-centric narrative that addressed the preferences of a diverse audience, encompassing both the general public and medical professionals.
