Defend

Defend

Defend

Defend makes it easy to view, organize, and share security footage, helping you protect your home, land, farm, or construction site all from one app.

Defend makes it easy to view, organize, and share security footage, helping you protect your home, land, farm, or construction site all from one app.

Defend makes it easy to view, organize, and share security footage, helping you protect your home, land, farm, or construction site all from one app.

Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App

Year

2024

Client

Tactacam

Category

Product Design
Context & Challenge
Context & Challenge
Context & Challenge

Owners of farms, construction sites, and large homes needed more than basic surveillance. They needed real-time access, reliable archiving, and hands-free sharing. The Defend App, built for the Tactacam Defend camera line, connects property owners directly to their assets—anytime, anywhere. It bridges the gap between passive monitoring and actionable awareness with live video, audio streaming, and smart gallery management.

Design Strategy
Design Strategy
Design Strategy

Our team built the design system with speed, clarity, and scale in mind. The interface had to feel familiar to farmers and site managers alike. Clean grid layouts, clear alert hierarchies, and frictionless gallery navigation were key. We mapped key user flows—like tapping into live view or exporting a suspicious video—down to seconds. Mobile and desktop mirror each other visually for seamless switching.

Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App
The Experience
The Experience
The Experience

With a single tap, users access live audio-video streams, tag incidents, create galleries, and send clips to others via secure share links. The system supports multi-camera setups, and premium features—like extended recording or multi-device control—can be unlocked per unit. All footage syncs automatically, and AI-tagging helps highlight potential security events. It’s not just a viewer—it’s a remote command center.

Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App
Impact & Growth
Impact & Growth
Impact & Growth

Core app access requires a subscription, while premium features (like extended storage or additional cameras) are monetized per device. This hybrid model boosted annual revenue significantly. More than hardware, the Defend App became a key driver of the business—proving that intuitive UX can turn security into a scalable service.

Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App
Pedro Rodrigues Senior Product designer - Defend App
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Let'S WORK

TOGETHER

BASED IN MIAMI,

FLORIDA

PRODUCT DESIGNER
+ AI Specialist

Let'S WORK

TOGETHER

BASED IN MIAMI,

FLORIDA

PRODUCT DESIGNER
+ AI Specialist

Let'S WORK

TOGETHER

BASED IN MIAMI,

FLORIDA

PRODUCT DESIGNER
+ AI Specialist