Year
2024
Client
Tactacam
Category
Product Design
Modern hunters juggle SD cards, multiple apps and manual data logs. Reveal Hunt centralises every photo, video and GPS ping from Tactacam Reveal cameras into one friction-free hub. Whether you’re scouting whitetail patterns in the Midwest or monitoring feeders out West, the app links directly to the field hardware, transforming raw footage into organised, searchable intel.
My co-designer and I started with a simple rule: zero-confusion inside a glove. Buttons scale, contrast pops, offline caching is ruthless. We crafted a modular design system—type, icons, colour tokens—so mobile and desktop share one visual DNA. Micro-flows (creating a gallery, tagging an animal, checking the weather) all clear 30-second task time because hunters don’t tap around; they act.
Users auto-import footage, drag-drop into smart galleries, and share links that expire on their terms. The mapping layer overlays camera pins, movement heat-trails and 7-day weather forecasts so hunters can predict, not just react. A slick multi-select makes bulk uploads painless, while push alerts warn when battery or signal dips. The desktop dashboard mirrors the mobile UI for after-hunt analysis.
Launch metrics eclipsed targets: 700 000+ installs across iOS/Android, 4.8 overall rating, and daily active usage north of 1.4 sessions/user. Subscription uptake drove a sizable jump in annual revenue—proving hunters will pay when tech truly improves their odds. For us, the takeaway was clear: disciplined UX and clear monetization beats feature-bloat every season.
